method Dishwasher Packs

The starting point is the cheapest packaging that exists. A plastic pouch costs almost nothing to make and nothing to tool. Replacing it means capital expenditure and a higher price on shelf, so the question was which combination of design elements actually earns that difference.

Sustainability was not negotiable, and it picked the materials: an extrusion blow-molded HDPE bottle with PCR content, and an injection-molded polypropylene closure with PCR, both chosen because recycling facilities across the United States accept them. Alongside it came a volume argument, removing as much air space from the package as possible.

The rest came from how a kitchen actually works. A container with structure can be stacked, moved and organized, which a slumping pouch cannot, so the profile went square, with side dimensions most people can get a hand around from any direction. Grip mattered more than expected, because hands in a kitchen are often wet, so indentations were sculpted into the sides. The front and back stay completely clean, because labeling requirements need that surface.

The closure carried the last of it. A tamper evident seal was required, and the aim was to keep it as small as possible to cut material and cost. What that produced is a seal extending below the lid, which reads at a glance on a shelf and is easier to get hold of and pull off.